Are you creative and have strong writing and speaking skills? Do you desire to be an ethical communicator who creates meaningful connections with your audience and possess an international, multicultural mindset? The bachelor of arts in Corporate Communication (CCBA) is designed for you. This degree prepares you for strategic communication roles within organizations in areas including social media, public relations, or marketing.
The CCBA program is interdisciplinary. In addition to corporate communication-specific classes, the program includes mandatory business courses and courses focusing on web-based competencies such as writing for the web and digital design.
What is Corporate Communication?
Corporate communication includes all aspects of strategic communication in both for-profit and not-for-profit organizations. Job functions range from internal communication between senior leaders and frontline professionals to communication with external clients. The program develops skilled professionals in the art of problem-solving and persuasion.